Janice Shade
Janice Shade, president and co-founder of True Body Products
Janice’s career path has been a steady progression toward uniting her alter egos of businessperson and nature girl.
The majority of her work has been in the consumer packaged goods industry—particularly the natural products segment—and includes brand management experience at Procter & Gamble and Welch’s. She’s held leadership roles in the marketing departments of two natural products companies: Nelson Bach—maker of Rescue Remedy, Bach Flower Essences and Nelsons Homeopathy; and most recently Seventh Generation—the nation’s leading brand of natural household products.
In addition to her marketing leadership at Seventh Generation, Janice also played an influential role in that company’s evolution as a socially responsible business leader. Janice has an MBA in Corporate Strategy from the Yale School of Management, and a BS in Finance from Boston University. She’s an active member of Vermont Businesses for Social Responsibility and a founding board member of Local First Vermont. She’s an avid skier, amateur gardener, experimental cook, and enthusiastic mommy. Janice lives in Jericho, VT, with her husband and two daughters.
