Our Mission

Our mission is to make products that:

Contribute to a healthy lifestyle
Are manufactured, packaged, marketed, distributed, used and disposed of in ways that are kind to the Earth
Are fairly priced and widely accessible

What We're Doing for a Healthy Lifestyle

True Body Soap contains no animal by-products, synthetic ingredients or chemical preservatives. It’s entirely free of EDTA, chelates or any other type of artificial preservative. Learn more.
True Body Soap is fragrance and dye free—great for those who are sensitive to fragrances or other additives.

True Body Soap comes in a 3-pack which is a better value for soap users, and better for the planet since we’re putting more product into less packaging.
The bar and box were designed to make the most efficient use of space. We ship more soap and less empty space to help reduce the amount of energy used and pollution created to ship our product.
Our package is made from 100% recovered fiber, and contains a minimum of 80% post-consumer waste. It's printed using inks made from vegetable oils, and no heavy metals.
We’re happy to partner with Twincraft, our contract manufacturer, who is making significant efforts to reduce its environmental footprint.
Palm oil and palm kernel oil have been the subject of recent controversy as increased demand has led to clear-cutting of rainforests to make room for oil palm plantations. We’ve worked with Twincraft to develop a formula using more sustainable coconut oil instead of palm kernel oil.

We have patient investors (most are family and friends) who don’t expect outrageous returns or unsustainable growth. This helps keep costs and, therefore, prices low.
True Body Soap is priced 65% lower than the average natural bar soap (based on price per ounce comparison).
By starting with natural products retailers, we can quickly establish a sustainable distribution model. We intend to broaden that distribution in manageable stages, and we’re researching unconventional ways to reach more people.