Our Mission
Our mission is to make products that:
What We're Doing
for a Healthy Lifestyle
- True Body Soap contains no animal by-products, synthetic ingredients
or chemical preservatives. It’s entirely free of EDTA, chelates or any
other type of artificial preservative. Learn more.
- True Body Soap is fragrance and dye free—great for those who are
sensitive to fragrances or other additives.
What We're Doing to
be Kind to the Earth
- True Body Soap comes in a 3-pack which is a better value for soap
users, and better for the planet since we’re putting more product into
less packaging.
- The bar and box were designed to make the most efficient use of
space. We ship more soap and less empty space to help reduce the amount
of energy used and pollution created to ship our product.
- Our package is made from 100% recovered fiber, and contains a
minimum of 80% post-consumer waste. It's printed using inks made from
vegetable oils, and no heavy metals.
- We’re happy to partner with Twincraft, our contract manufacturer, who is making
significant efforts to reduce its environmental footprint.
- Palm oil and palm kernel oil have been the subject of recent
controversy as increased demand has led to clear-cutting of rainforests
to make room for oil palm plantations. We’ve worked with Twincraft to
develop a formula using more sustainable coconut oil instead of palm
kernel oil.
What We're Doing
to be Fairly Priced and Accessible
- We have patient investors (most are family and friends) who don’t
expect outrageous returns or unsustainable growth. This helps keep costs
and, therefore, prices low.
- True Body Soap is priced 65% lower than the average natural bar soap
(based on price per ounce comparison).
- By starting with natural products retailers, we can quickly
establish a sustainable distribution model. We intend to broaden that
distribution in manageable stages, and we’re researching unconventional
ways to reach more people.