Our Story
Janice Shade, president and co-founder of True Body Products
The origins of True Body Products go back to a series of water-cooler sessions with a group of friends and colleagues at Seventh Generation in Burlington, Vermont. We dreamed and schemed of ways we could put a personal stamp on Seventh Generation's challenge to make the world a better place. Fast forward to a cold morning in December 2006, when, over coffee, everything came together around an opportunity to make a good-quality natural product that would be accessible to more people. We formed True Body Products (originally known as Orange Mountain) to make True Body Soap: a 100% natural, environmentally-conscious product that’s priced significantly lower than other natural soaps.
But it’s not just about the soap. We knew that the way we planned to run the company would need to match the mission of the product. So we set out to create a business model that bakes our values into everything we do. We strive to create a workplace community that nurtures human potential and is driven by cooperation rather than ego.
We believe that generating wealth means producing healthy and useful products, creating good quality jobs, protecting the planet, and contributing to our community, as well as making money. By this example, we hope to change the way the world does business.
