Tag Archives: sustainability

My Aim Is True

April 20, 2012 – 3:09 pm

It’s hard to believe it’s been five years since I sat in my attorney’s office with my friends Rob Conboy and Jason Pelletier and created what is now TrueBody Products. The origins of TrueBody go back to a series of “water-cooler” conversations way back in 2003-2005 between Rob, Jason and me when we were colleagues [...]

By Janice Shade | Posted in Entrepreneur, Natural Products | Also tagged , , , , , , , , , , , , , , , | Comments (0)

The Way We Give

April 9, 2012 – 3:03 pm

Launching our True Community Project by Birgitta Polson, True Community Manager If someone had told me two years ago at this time that I would now be working for a soap company in Vermont, I would have had a lot questions about how I got here—questions framed by an overarching sense of relief that at [...]

By Janice Shade | Posted in Natural Products, philanthropy | Also tagged , , , , , , , , , , , | Comments (0)

Is Perfection the Enemy of Good for Green Business?

November 12, 2010 – 4:08 pm

A few years ago, when I first started TrueBody, I made a promise that I would always strive to stay true to my mission of making personal care products that are affordable, all-natural, and made in ways that are friendly to the earth.  Some days, it’s easy.  Other days, not so much.  It’s a simple [...]

By Janice Shade | Posted in Natural Products | Also tagged , | Comments (3,460)